“International Brand and Brand City Congress”, hosted by Gümüşhane University, has begun with the cooperation of Gümüşhane Municipality. Participants both from city and faculties of our university show great interest to Congress. The opening of Congress began with folk dance show and continued with introductory film of Gümüşhane. The Chief of Department of Journalism and also head of organizing committee Asst.Prof. Emre Ş. Aslan made opening speech.